Hiring Kit: Technical Sales Engineer

Unlike consumer-level selling, completing B2B business transactions, especially when technological innovation is involved, often requires the cultivation of an intricate and complicated customer relationship. Merely having the best product or service is not enough. Someone must show the customer or client how that product or service will solve both their current and future problems. To do that, this someone, called a technical sales engineer, must first understand all the aspects in the transaction — industry, business, customer, problem and solution.

This hiring kit from TechRepublic Premium provides an adjustable framework your business can use to find the right person for the job.

From the hiring kit:

DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS AND SKILLSETS

Technical expertise of potential candidates may be ascertained by examining education and experience. On the other hand, communication skills and the ability to persuade customers and clients of a product or service’s merits is more difficult to measure. In most cases, candidates should have relevant experience working with a sales team in your industry. Hands-on experience working as a client or with customer contract advocates or representatives is desirable.

The download comprises a 13-page PDF and Word document.

Previously priced at $49, this is now available to download for $19. Or free with a Premium annual subscription: click here to find out more.

TIME SAVED: It took 20 hours of writing, editing and research to create this content.

Subscribe to the TechRepublic Premium Exclusives Newsletter

Save time with the latest TechRepublic Premium downloads, including original research, customizable IT policy templates, ready-made lunch-and-learn presentations, IT hiring tools, ROI calculators, and more. Exclusively for you! Delivered Tuesdays and Thursdays

Subscribe to the TechRepublic Premium Exclusives Newsletter

Save time with the latest TechRepublic Premium downloads, including original research, customizable IT policy templates, ready-made lunch-and-learn presentations, IT hiring tools, ROI calculators, and more. Exclusively for you! Delivered Tuesdays and Thursdays

Resource Details

or

* Sign up for a TechRepublic Premium subscription for $299.99/year, and download this content as well as any other content in our library. Cancel anytime. Details here.

Provided by:
TechRepublic Premium
Published:
November 8, 2023
Topic:
TechRepublic Premium
Format:
PDF
or

* Sign up for a TechRepublic Premium subscription for $299.99/year, and download this content as well as any other content in our library. Cancel anytime. Details here.